Pinnacle makes first move into sports sponsorship with ELMS deal

Pinnacle have made a decisive move into sports sponsorship with a deal to support Algarve Pro Racing Team in the 2018 European Le Mans Series.

The sportsbook will have logo branding on the flanks of the 600 Horsepower, 900kg Ligier JS P217, the new spec car first introduced in 2017.

The European Le Mans Endurance Series starts with an official two day test at The Circuit Paul Ricard at Le Castellet, near Marseille, followed by the official race weekend at same circuit.

The series continues with races at the following locations:-

May – Monza, Italy
July – Redbull Ring, Austria
August – Silverstone, UK
September – Spa-Francorchamps, Belgium
October – Portimao, Portugal

Currently the Team are preparing for the upcoming season with an extensive testing program in the JS P217 and by competing in the Asian Le Mans Series which started end of October this year.

Paris Smith, Pinnacle’s CEO said: “My intent is for Pinnacle to represent high performance in everything we do – from our people to the odds we deliver, so the synergy with Algarve Pro Racing Team is ideal. We are very happy to support them and wish the team every success on the track.”

Stewart Cox, Team Principal of the Algarve Pro Racing Team said:“Algarve Pro Racing is delighted to have Pinnacle on board as one of its main financial partners for 2018. We hope for a long and fruitful relationship for the next coming years and are sure we can drive to the same success on the track that Pinnacle delivers in the sports betting world.”